RETHINKING THE WAY WE USE AND REUSE MATERIALS IN A SUSTAINABLE WAY.
A research and design approach to explore and transform the materials into new desirable objects.
ARE THESE THE MATERIALS OF THE FUTURE?
A project by the German - Austrian designer Irena Übler, PRIMA combines industry, design and science in a sustainable way, relying upon natural raw materials and manmade waste in order to rethink our material requirements. Rethinking the way we use and reuse materials in a sustainable way is the main focus of this project. Reshaping our material waste requires reimagination, investigation and creativity.
The project was developed in the framework of the bid book for the European Capital of Culture Aveiro 2027, Portugal and is part of the programme of Aveiro Portuguese Capital of Culture in 2024.